A new study finds that doctors prefer electronic detailing rather than sales representatives. Doctors can read and learn about the drugs during their own time, meaning more time to see patients. Yet, the study fails to show whether it is more effective in selling drugs. Without question sale representative are more effective. Since doctors could simply ignore the electronic detailing, not bother to read it or be unable to compare the drugs of their competitors.
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Do you think sales reps will be replaced with electronic detailing?
Do you think sales reps are the most effective way to sell drugs to doctors? And for doctors to get the most information about the product?
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