Is being green the salvation for pharmaceutical companies?
In "Pharmaceutical Executive" article "Bringing in the Green" by Professors Taylor and Kitchen, they explain the necessity for pharmaceuticals to go green in order to bring in the "green" and help with a much needed image boost. What do they suggest? Changing all the sales force company cars to hybrids. Saving gas saves money for pharmaceutical companies. Also, because pharmaceutical companies depend on delicate ecosystems for the fabrication of new drugs, it is vital to conserve resources.
Let us know what you think.
Do you think changing all the sales cars to hybrids is a good idea?
Does Big Pharma need an image boost? And if so, is eco-friendly the right approach?
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