So, what happened? In the last two years pharma's image has declined. With safety questions heightening people's fear of drugs, big pharma's has taken a public relations dumpster dive, despite their continual efforts to quell fears and help communities in need.
Another reason: "People don't want to be sick enough to take drugs." It already puts a negative image in their head.
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What do you think big pharma should do to change this negative image?
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