Business Schools: A Valuable Insight into the Pharmaceutical Industry?

Having the top brilliant young minds thinking about your problems sure is nice.
At these websites and articles, they write about solutions, problems and news affecting the pharmaceutical industry.
Students and professors are doing the market research, finding out key information and publishing the studies. Their interviews and research are trustworthy web sources and allow you insight into the industry.

Why stay current?
1. Knowing the changing climate is important for business
2. Studies can give insight into effective selling tactics
3. Being aware of your industry

Here are some of the great articles you can find on these schools website (Wharton and Emory School of Business.)

Knowledge@emory by Emory University School of Business

ARTICLE:
“Science – Not Food and Flattery – Sways Doctor’s Prescription Decisions”
http://knowledge.emory.edu/article.cfm?articleid=1107


Knowledge@wharton by Wharton School of Business

PODCAST:
Former CEO of Merck Roy Vagelas: The future of the pharmaceutical industry
http://knowledge.wharton.upenn.edu/article.cfm?articleid=1443